Collagen peptides still own US search — Vital Proteins sets the SERP bar
Source: DataForSEO discover · OpenSEO research_batch1
What the data says
US demand for collagen peptides remains the largest cosmetic-adjacent peptide cluster in our spend (~$5.8 of $10 DataForSEO budget). OpenSEO keyword expansion around the seed collagen peptides returned 139 related terms. Head terms include:
| Keyword | Est. volume | Intent |
|---|---|---|
| collagen peptides | ~165k | transactional |
| vital proteins collagen peptides | ~165k | transactional |
| collagen peptides for skin health | ~40k | informational |
| hydrolysed collagen peptides | ~40k | informational |
| collagen peptides powder | ~27k | transactional |
| collagen peptides benefits | ~22k | informational |
Competitor pattern
Brand pages (Vital Proteins, Orgain, grass-fed powders) win transactional SERPs. Informational winners answer skin elasticity / benefits / hydrolyzed vs peptides with clear H2s and dosage language.
How we adapt
- Catalogue hub: /collections/collagen/
- Guide: Collagen peptides benefits
- Differentiator: tracker + before/after — brand powders rarely sell proof rituals.
Cosmetic / food-supplement only. Not medical advice.
Research summaries for content planning. Cosmetic / food-supplement context only. Not medical advice.