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News · multi peptide serum · 2026-09-24

SERP lessons from The Ordinary multi-peptide pages

Source: OpenSEO research_batch3 · peptide serum seed

What ranks

The peptide serum OpenSEO batch (~150 keywords) is packed with Ordinary-shaped queries:

Volumes are modest vs collagen head terms, but purchase intent is high and KD is often low/single-digit.

Patterns that win

  1. Named stack on the label (multi / HA / eye) — not vague “peptide complex”.
  2. Clinical packshot + concern in title.
  3. Comparison content (Matrixyl vs Argireline, multi vs copper).
  4. Routine steps with AM/PM.

Our response

Daily Peptide keeps coloured liquids + custom labels so product pages feel as clear as Ordinary — with tracker proof Ordinary doesn’t sell.

Research summaries for content planning. Cosmetic / food-supplement context only. Not medical advice.